Artist websites are usually run by the record label the artist is signed to, however, social media pages are more likely to be managed by the artist themself.
Having a website and social media page is crucial. It's another way to establish an identity for the artist so that the audience can build a deeper connection to them and their music. It also helps to build the artist's audience because of the huge reach platforms such as Instagram have.
Below I will be analysing two artists website and Instagram page:
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